New LA billboard campaign keeping Calgary film in the minds of Hollywood moguls

Luke Azevedo, commissioner, Film, Television and Creative Industries for Calgary Economic Development was there with Erin O’Connor, general manager of the Calgary Film Centre, and Azevedo said the campaign has had tremendous response.

“This activation is not something that’s normal,” Azevedo said, noting that it’s part of a larger CED marketing strategy.

“We got a couple of meetings right away from it.”

Calgary Economic Development has put together a $1.2 million integrated campaign to market Calgary industries – Creative, Agriculture, Logistics, Energy and others – in a similar focused fashion.